Internet 2016 Report

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2016-06-02 16:25

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The "Queen of the Internet" Mary Meeker's Internet Trends report released today at the 2016 General Assembly in the US
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Below is the quick summary of the report with the highlights:

The number of Internet users worldwide exceeded 3 billion, an increase of 9 percent over the previous year, the global Internet penetration rate reached 42%.

India's Internet users reached 277 million, up 40% over last year, more than the United States as the world's second largest Internet market, after China.

The global smart phone users increased by 21% over the previous year, an increase of 31 percent last year, the growth rate slowed down; after a 5-year high growth in 2015 global smart phone shipments up 10%, up 28% last year.

Smartphone users in Asia Pacific grew 23% last year up 35%.

Global mobile phone operating system share, iOS share in 2015 was 16%, Android share reached 81%.

To benefit from the rapid growth of mobile advertising (66%), 2015 US online advertising grew by 20% last year to 16% in 2015 increased by only 5% of the desktop ads.

Google and Facebook, the two companies together to eat 76 percent of the US online advertising market.

Desktop ad blocking users has reached 220 million mobile ad blocker users reached 420 million, mainly concentrated in China, India and Indonesia.

E-commerce share of the US retail distribution channels, from less than 2% in 2000, increased to more than 10% in 2015, reached more than $ 340 billion.

Message type applications continue its rapid growth, industry leaders including WhatsApp, Facebook Messenger, WeChat.

Voice is becoming a computing interface is the most efficient form of computer input, the machine accuracy of the speech recognition from about 70% in 2010, increased to about 90% by 2016.

IPhone sales in 2015 may have reached its peak, the next Amazon Echo equipment sales will begin to take off?

China Internet Report:

From more than one measure, China has become the market leader in the Internet, the number of Chinese Internet users reached 668 million.


Tencent, Alibaba, Baidu three companies are China's mobile Internet market leader, they accounted for 71% of Chinese users of mobile consumer long time.

2015, China's online advertising market has more than television advertising.

2016, There were 31% of the micro-channel micro-channel shopping users, while in 2015 the figure was 15%.

Global Internet market leader: Apple, Google, Amazon, Facebook, Tencent, Alibaba and other companies, flush with cash.

What do you think about this report & is this what you expect to be coming by?


Tags:Internet, New