Meizu has released a teaser to confirm that it will be holding a launch event on May 23. The teaser image contains a big C letter and there is no information on the specifications of the device that will be announced tomorrow. It is only known that it will be arriving with an affordable price tag.

According to the head of Global Marketing for Meizu, Ard Boudeling, the company has not released a phone that is priced lower than $275 up until 2015. The reason behind it was that phones at such a low price wouldn’t deliver great user experience. Hence, the company concentrated on releasing phones at higher price points.

He adds that the smartphone market has swiftly developed in the recent past and the hardware components have become cheaper. So, the company aims to release cheaper devices that meet their quality standards. The product will be unveiled tomorrow will stand testament to it. Hence, the new Meizu C phone is expected to come with a cheaper price tag.

The alleged phone is speculated to be only available for purchase through online channels and it won’t be made available for buying through brick-and-mortar stores. Meizu has been releasing M series smartphones that offer impressive specs and features at affordable prices.

Some sources are speculating that the Chinese firm may introduce an entirely new C series line of cheaper smartphones. However, there is a possibility that Meizu may announce the Meizu M5c (Blue Charm 5C) that had recently appeared on the official website of Meizu and its listing was quickly removed..