[Photo]The evolution of Meizu logo

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2016-03-31 17:49

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Logo is the image of a company, it represents the company's characteristic and marketing direction. There're several logos had been using during Meizu's history, let's figure it out:


                    

The first logo was created on 2003, when Meizu just established, and used on the earlier MP3 products:

  

On 2005, Meizu changed the logo as below, the logo is having different stroke weights from left to right, it's designed to convey a very technical brand and it was widely used on Meizu MP3, MP4 players, and all mobiles released before PRO5; the logo had been using for 10 years.

Besides, there's another logo which might be fresh to global fans:

             
 

This logo was designed by J.Wong himself, formed by the seal character of "魅族" (the Chinese writing of Meizu), it was used on M9 and MX1 in China; the logo was widely loved by Meizu users for its charming designing and as it's the symbol of a Chinese made product.

  
(M9 with seal character logo on the front and english logo on the back)

As Meizu was planning to sale the mobile outside China, the logo was abandoned since MX2.




On September 2015, Meizu released it's new logo design on PRO5's launch event; with the concept of "uplifting",  the new logo is smoother and softer curved. This logo was firstly used on PRO5, then on Metal, HD 50 headphone; also will be on future Meizu products.

  
(The new Meizu logo)

(One of the alternative logo option when deciding the new logo)

 
("We wanted the new logo to appear warm and human", said Chris Chen, the Design Director. )

Wanna know about the designing background of the new logo? Let watch a video about it: