Coca-Cola's unique limited edition bow label bottle redefines innovation

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2016-11-20 20:04

  

Last year the Coca-Cola company launched its special limited edition Coke bottles during the Christmas season in UK. The uniqueness of these bottles was that when you peel off the label, it would tie into a festive bow. The bottles were a massive hit among Coke fans and everyone loved the unique idea of packaging.


Now Coke is all set to introduce these bottles to a few other parts of the world too. The company has just launched this new bottle into Japan as a limited edition Coke for the Christmas season ahead.

Here is how it works:

1) Peel off the label from the bottle on the indicated side


2) Find the strip embedded in the label

3) Pull the strip to reveal the festive christmas bow

4) Gift it to your friends or enjoy it yourself.


This innovative Coca-Cola bottle has won a number of awards around the world for its innovative idea which include The Dieline Award 2016 for outstanding achievement and German Packaging Award 2016 for Designing and Packaging category.


So are you a Coke fan and do you like this new innovative packaging idea from Coca-Cola...

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