Email slowly dying among younger generations

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2016-03-30 13:55

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Email is effectively dying among this crowd. Those aged 13 to 24 now spend more than 3.5 times overall usage time in messaging apps than those over 45 years old, while the older users still default to apps that replicate desktop functions, like email and web browsers.
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For those who did not grow up with a smartphone in hand, there’s a propensity to use the device like a smaller personal computer, it seems. Those aged 45 or older spent a higher share of their time in the top 5 mobile web browsers on their phone than any other age group, for example. Plus, they spent more time in the top 5 email apps for Android and less time in the top 5 messaging apps.
younger-mobile-users-video.png

What are your thoughts on this revolution? Have you noticed this kind of jurastic change in smartphone use? What do you prefer to use on your smartphone?
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