Indonesian Launch Event



2018-10-17 11:20

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On October 15th, MEIZU held a launch event in the Pullman Hotel in Jakarta, and more than 200 fans, media and bloggers attended the event. On the event, 5 products were launched: MEIZU 16th, M6T, C9, POP earbuds, and EP52 Lite Bluetooth Earphones.
By providing these new products to Indonesian customers, MEIZU injects a new vigor to this market with 250 million population.

These 5 products are designed for different categories of customers. For users who persues high-end hardware and premium experience, 16th and POP earbuds would undoutedly be their optimal choices; while for young and pragmatic users, M6T will definitely be their budget-perfect choice. And for young students and newly graduates, C9 will definitely bring something unique. And EP 52 Lite is perfect as young users' first Bluetooth sports earphone with its convenience and considerate features. As C9 is released for the first time worldwide, it attracts most of the fans and media's attention.

In the begining of the launch event, Mr. Guo, President of MEIZU Overseas Business gave a speech to introduce the vision of MEIZU in global market.
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And then C9 and M6T was introduced by MEIZU's product manager Alex. Then the speaker from MEIZU Accessory Division introduced the highlights, craftsmanship and features of POP and EP52 Lite. And Leon, manager of global marketing introduced the long-expected flagship model: MEIZU 16th. The products, especially POP and 16th, received wide population among fans and media because they both show MEIZU's capability in design and research development.
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Meanwhile, MEIZU established a strategic partnership with UNICOM and released a 2-year warranty service plan in Indonesia. This first-time plan undoubtedly streghthened Indonesian users' confidence in MEIZU products.
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The launch event was a success in Indonesia, and by releasing great products and providing premium services, we believe MEIZU in Indonesia will grow stronger and win more and more customers' confidence.
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