Instagram Making the Algorithmic Switch

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2016-03-21 15:17

Instagram announced it will start rearranging the order of posts in its feed. Rather than strictly reverse chronological, Instagram will order posts “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” The testing will start out slowly; at least at first “all the posts will still be there, just in a different order.” But eventually, low-quality posts might be filtered out entirely.

At the same time, remixing the feed will make Instagram less useful as a real-time content feed because the most recent posts won’t necessarily be at the top. Users will have to worry about making their posts good enough to be chosen by the algorithm or their posts could be de-prioritized.

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